- A Channel 4 investigation has found healthier options are often more expensive
- Sweeteners in low-sugar or sugar free foods cost more than the normal version
- Often, retailers will reduce the weight of the healthy option to hide the price rise
By Susie Coen For The Daily Mail
Published: | Updated:
Channel 4's Super Shoppers programme tonight reveals that sugar-free or healthier options are often more expensive than the regular versions
They are billed as healthier alternatives to cupboard staples and snacks – but sugar-free products are costing consumers up to 84 per cent more than their full-sugar counterparts.
Ingredients used to replace sugar often cost more, meaning brands hike up the prices of their healthy options.
A pot of 400g Tesco own-brand chocolate spread costs £1.50. But the sugar-free version is just 10p less despite being half the weight, so customers are paying 84 per cent more per 100g for the sugar-free alternative.
A Channel 4 Supershoppers investigation reveals a standard bag of Werther’s Original Butter Candies costs £1 for 135g, but the sugar-free version costs the same price for 80g. So the sugar-free option is more than double the price per 100g.
Professor Julian Cooper, of the University of Reading, said: ‘Typically, if you are replacing sugar in products, you are having to use ingredients that potentially are more expensive.’
A spokesman for Storck UK, manufacturer of Werther’s Original, said: ‘We create a range of products to suit different consumer needs.
RELATED ARTICLES
- Previous
- 1
- Next
Share this article
Share
‘To an extent, the difference in the weight of the packs can be attributed to the ways in which we create our products and the ingredients we use for our iconic and well-loved Werther’s Original range.
‘The pricing of individual products is at the sole discretion of retailers.’
Representatives for Tesco were approached for comment.
Supershoppers airs tonight at 8pm on Channel 4.
Most watched News videos
- Rishi Sunak tries to get Prince William's attention at D-Day event
- Tourist killed by train when she stood near track for selfie
- Biden commemorates 80th anniversary of D-Day in Normandy
- 'We are inspired': War veteran shares sweet moment with Zelensky
- Nigel from Hertford, 74, is not impressed with politicians
- British D-day veterans dance during commemoration
- BBC live records person swearing 'French a******s' on D-Day coverage
- 'That was a mistake': Rishi apologises for leaving D-Day event early
- Farage slams 'disconnected Rishi Sunak' for leaving D-Day early
- CCTV captures last sighting of missing Dr Michael Mosley
- Prince William tells veterans he found D-Day service 'very moving'
- Touching moment D-day veteran kisses Zelensky's hand
Comments 11
Share what you think
- Newest
- Oldest
- Best rated
- Worst rated
The comments below have not been moderated.
The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
We are no longer accepting comments on this article.