I Tried the New York Times’ Perfect Cinnamon Toast Recipe, and WOW (2024)

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Sara Tane

Sara Tane

Sara Tane is a food writer and private chef based in Los Angeles, CA (with her dog, Pepper). She is a graduate of the Institute of Culinary Education and has written for Food52, Good Housekeeping, Cooking Light, and AllRecipes. She also has a serious thing for oysters.

published Aug 11, 2021

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I Tried the New York Times’ Perfect Cinnamon Toast Recipe, and WOW (1)

There is no stronger bond than a shared, nostalgic food memory. That’s why when I saw all the buzz over the cinnamon toast recipe recently shared by the New York Times, I felt incredibly excluded. Cinnamon toast … crunch? Like the cereal? What is cinnamon toast and why is everyone suddenly coming forward that this was their go-to after-school snack? I have not one single memory of ever making this. Is everyone around me secretly making this at home and not telling me? I have so many questions. With that said, it does look amazing, so at the ripe age of 27, I thought it was time to give this *allegedly* famous sweet snack a try.

How to Make the New York Times’ Cinnamon Toast

The beauty of cinnamon toast is that it’s quick, easy, and uses only four simple ingredients: butter, bread, cinnamon, and sugar. To start, you’ll need to make cinnamon sugar, which, in a shocking turn of events, is a mixture of cinnamon and sugar. Next, you’ll need to melt butter in a large pan over medium-low heat. The recipe doesn’t specify an exact measurement of butter, which I appreciate — it should just be enough to coat the bottom of the skillet.

Then, lay down as many slices of white or brioche bread that you can fit and cook it until the pan side is lightly toasted. Flip the bread so that the other side is toasted, adding more butter to the pan as needed. With the first toasted side up, you’ll top it off with some cinnamon sugar. Once the second side is toasted, you’ll flip the bread once more so that the cinnamon sugar is making direct contact with the pan. Once the sugar has lightly caramelized, you’ll toss the toast onto a plate and finish it off with some more cinnamon sugar.

This recipe requires you to interact with what you’re cooking. Is the bread getting too dark or burning? Turn the heat down. Does the bread look dry? Add a bit more butter. Is the sugar caramelized yet? If not, let it cook until it’s a deep, golden-brown. Your cinnamon toast will tell you what it needs — all you need to do is listen.

Get the recipe: Cinnamon Toast from the New York Times

My Honest Review of the New York Times’ Cinnamon Toast

Wow. I feel inclined to contact literally every person I went to middle school with and ask them if they ever made this as an after-school snack (and if they did, why were they withholding such sacred intellectual property?). Cinnamon toast is not only painfully quick and simple — it’s also amazing. Frankly, it’s probably for the best that young Sara was not aware of this snack, because she probably wouldn’t have eaten anything else.

If you have some spare time, I highly recommend that you check out the IG stories that @nytcooking posted alongside this recipe. In these stories, recipe developer Ali Slagle delves into the history of cinnamon toast and her process for creating this seemingly simple (but not quite) recipe. I appreciate that she went for a pan-fry method because I firmly believe that pan-fried bread is the only worthwhile way to prepare bread (plus, I don’t have a toaster).

My #1 Tip for Making This Recipe

Just make it. Don’t add anything else. Do it now. Listen, I could sit here and tell you all the clever ways to jazz this up with other spices and condiments, but I am absolutely not going to, because you shouldn’t. The beauty of cinnamon toast is its simplicity, and I have no business fixing something that isn’t broken. My advice to you is to grab a loaf of white bread and to go make a slice now. I might not have made this as a kid (and I now resent any childhood friend that knew about this and didn’t share this knowledge with me), but I sure will, now.

I Tried the New York Times’ Perfect Cinnamon Toast Recipe, and WOW (2024)

FAQs

What are the ingredients of Cinnamon Toast Crunch? ›

WHOLE GRAIN WHEAT, SUGAR, RICE FLOUR, CANOLA AND/OR SUNFLOWER OIL, FRUCTOSE, MALTODEXTRIN, DEXTROSE, SALT, CINNAMON, TRISODIUM PHOSPHATE, SOY LECITHIN, CARAMEL COLOR.

Which is better Lucky Charms or Cinnamon Toast Crunch? ›

In Cinnamon Toast Crunch there is 220mg in sodium and in Lucky Charms there is 210mg in sodium. The difference in sodium between Cinnamon Toast Crunch and Lucky Charms is 10mg. This means that in the comparisson of sodium, Lucky Charms is "healthier" because there is less miligrams compared to Cinnamon Toast Crunch.

Is cinnamon toast cereal healthy? ›

High in added sugars: Cinnamon Toast Crunch, like many sweetened cereals, contains a significant amount of added sugars. Consuming foods high in added sugars can contribute to excess calorie intake and make it more challenging to achieve and maintain a healthy weight.

What are the cons of Cinnamon Toast Crunch? ›

NOT THAT: Cinnamon Toast Crunch is a sugar bomb to say the least. Just touching it can rub a gram of 2 of sugar on to your finger tips.. It may contain “real cinnamon” but it has loads of other junk like sugar, fructose, maltodextrin and dextrose (all sneaky little names of unhealthy sugars).

What are the first 5 ingredients in Cinnamon Toast Crunch? ›

% Daily Value* 9% 5% Ingredients Whole Grain Wheat, Sugar, Rice Flour, Canola Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color BHT Added to Preserve Freshness.

Is it OK to eat Cinnamon Toast Crunch everyday? ›

It's not worth it

According to Cheatsheet, Cinnamon Toast Crunch is one of your worst breakfast cereal choices if you're health conscious and want to monitor your sugar intake. A small serving of the cereal has 200 calories and delivers 10 grams of sugar.

What is the difference between old and new Cinnamon Toast Crunch? ›

Cinnamon Toast Crunch was reformulated in an industry-led sugar reduction effort in 2012. The original formulation contained 10 grams per 3/4 cup serving, while the 2012 reformulation (still current as of 2021) contains 9 grams sugar per 3/4 cup serving.

What celebrity likes Cinnamon Toast Crunch? ›

In a 2014 Rolling Stone interview, Taylor mentioned that her favorite late-night snack is a bowl of Cinnamon Toast Crunch. We bet it's the perfect fuel for writing all those chart-topping hits!

What is the unhealthiest breakfast cereal? ›

12 Unhealthiest Cereals — Ranked by Sugar Content
  • Froot Loops.
  • Cap'n Crunch Original Cereal.
  • Malt-O-Meal Berry Bunch Crunch.
  • Mom's Best Crispy Cocoa Rice.
  • honey smacks cereal.
  • kelloggs smart start breakfast cereal.
  • Fruity Pebbles.
  • honey ohs! cereal.
Jan 11, 2024

What is the healthiest cereal of all time? ›

This article will cover the 14 healthiest cereals you can eat.
  • Ezekiel 4:9 Sprouted Grain Cereals. ...
  • Nature's Path Organics Superfood Cereals. ...
  • Barbara's Shredded Wheat Cereal. ...
  • Arrowhead Mills Spelt Flakes. ...
  • Cauliflower “oatmeal” ...
  • DIY peanut butter puffs cereal. ...
  • Love Grown Original Power O's. ...
  • DIY flax chia cereal.

What is the healthiest bowl of cereal? ›

When Consumer Reports nutrition experts evaluated 32 breakfast cereals, they recommended the following options that rated high for both nutrition and taste:
  • One Degree Organic Foods Sprouted Ancient Maize Flakes.
  • General Mills Wheaties.
  • Kind Honey Almond.
  • Post Grape-Nuts Original.
  • Barbara's Multigrain Spoonfuls Original.
Feb 5, 2024

Why does my stomach hurt after eating Cinnamon Toast Crunch? ›

Some people have a cinnamon allergy and should not use it. Symptoms of a cinnamon allergy include nausea, stomach pain, and hives. Cinnamon comes from the inner bark of several trees that are native to China, India, and Southeast Asia. It's a popular ingredient in many foods, drinks, and personal care products.

Can diabetics eat cinnamon toast? ›

Cinnamon is safe for most people with diabetes. However, people who have liver disease or believe they have a risk of developing liver disease may need to avoid cinnamon, particularly in large amounts. Cinnamon comes in two forms: Ceylon and cassia.

What's the most liked cereal? ›

The Latest Most Popular Cereals Statistics Explained
  • Honey Nut Cheerios is the most popular cereal in America.
  • 43.37 million people consumed Honey Nut Cheerios in 2020.
  • Cheerios is the second most popular cereal in America.
  • Frosted Flakes is the third most popular cereal, consumed by over 40 million consumers in 2020.
Feb 7, 2024

What is the powder on Cinnamon Toast Crunch? ›

Cinnamon Toast Crunch™ Cinnadust™ Seasoning Blend

Sprinkle this sweet cinnamon blend on toast, bagels, yogurt, and ice cream to add an extra layer of flavor, or mix this cinnamon powder into cookies, pancakes, oatmeal and coffee to satisfy your sweet tooth.

Is Cinnamon Toast Crunch vegan? ›

Why is Cinnamon Toast Crunch Not Vegan? We understand that it can seem confusing so let us explain. Unfortunately, in this case, the issue has to do with the last ingredient - the Vitamin D 3 that's added to the cereal. That type of Vitamin D is derived from lanolin which is found in sheep's wool.

What are healthy cereals? ›

This article will cover the 14 healthiest cereals you can eat.
  • Oats. Oats are a nutritious cereal choice. ...
  • DIY muesli. ...
  • Homemade granola. ...
  • DIY cinnamon crunch cereal. ...
  • Post Foods Grape Nuts. ...
  • Bob's Red Mill Paleo-Style Muesli. ...
  • Ezekiel 4:9 Sprouted Grain Cereals. ...
  • Nature's Path Organics Superfood Cereals.

Does Cinnamon Toast Crunch have gluten? ›

Cinnamon Toast Crunch is not gluten-free. This cereal is made with whole wheat as well as produced in a non gluten-free facility.

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