Apparently, it takes running 18 miles to burn all the calories in four Crumbl cookies.
That's according to TikTok creator Reece Schmidt, who records himself doing what he calls "impossible runs." He eats high-calorie foods and tracks how many miles it takes to burn off the calories he consumes.
In one video, Schmidt ate four Crumbl cookies, which equaled roughly 2,600 calories. He said he felt sick before he started his run. At mile 16, he'd burned 2,201 and told viewers, "I'm done eating Crumbl."
@impossibleruns Eating 2600 Calories Box of 4 Crumbl Cookies then running until I burn 2600 calories🍪🏃♂️#running #eating #crumbl #crumblcookies #food #challenge #fitness #fyp #foryou #eat
♬ f*ckumean - Gunna
The popular cookie brand, known for its colossal 6-ounce desserts and unique flavors, has recently come under fire on social media for the number of calories in its cookies.
In fine print under each cookie, Crumbl's menu gives the number of calories per serving. On the latest weekly menu, this number ranges from 120 to 210. However, some customers don't realize the menu has a dropdown feature that gives the full nutritional facts, showing that one serving is one-fourth of a cookie.
@janinecarr I feel so damn dumb #crumblcookies #crumbltiktok #crumblreview
♬ original sound - J9
A classic chocolate chip cookie from Crumbl has 720 total calories — that's more than a Big Mac from McDonald's, which has 590 calories.
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Some customers have expressed anger after realizing they consumed much more calories than they thought.
"So I just found out something very upsetting today," one TikTok user said in a video. She explained how she discovered a single Crumbl cookie was 680 calories, not 170 as she'd thought.
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"Normally, this isn't a big problem," she said. "Except I pound them three at a time."
In another TikTok video, a user wrote, "I just ate two cookies from Crumbl because I thought they were only 190 cals each."
On X, Jenko Kent posted a screenshot of a nutrition facts label for the peaches and cream cookie, showing a total of 1,000 calories per cookie. "This should be illegal," he wrote. "Fool customers into consuming far more calories than they realize in order to sell more of a ridiculously unhealthy product."
This should be illegal. Despicably deceptive. And such a prevalent and malicious practice that has one purpose: fool customers into consuming far more calories than they realize in order to sell more of a ridiculously unhealthy product. pic.twitter.com/ZITdXgI1fO
— Jenko Kent (@JenkoKent) October 9, 2023
The next day, Kent followed up on the thread with another screenshot showing the total calorie count on Crumbl's site had been changed to 640. In a Reddit thread about the change, one user mentioned it's possible the first calorie count was for an outdated recipe for the cookie, which included more frosting.
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This isn't the first time Crumbl fans have been astonished by the brand's high-calorie treats. In May, the Center for Science in Public Interest published an article alerting consumers to the number of calories in each cookie. The consumer advocacy group wrote that a chocolate chip cookie from Crumbl has a full day's worth of saturated fat and more than half a day's worth of added sugar.
For customers worried about eating too many calories in one sitting, Crumbl sells a cookie cutter for $8 that evenly divides its cookies into four servings.
Crumbl did not respond to Insider's request for comment.
